FISCAL TIGER

By implementing a strategy that prioritized content creation tactics, Fiscal Tiger experienced massive growth in organic traffic — keyword-targeted pages earned organic traffic (~491K organic sessions total) and linkable assets were promoted for valuable links (~600 links), building momentum for the campaign and domain as a whole.

• Client: Fiscal Tiger - https://www.fiscaltiger.com
• Industry: Finance
• Size: <20
• Spend: Enterprise-level
• Results: 498% increase in organic traffic, 450 new pages created, and 600 links acquired.
• Challenges: Hyper-competitive niche with a brand new site.
• Goals: Grow organic traffic to monetize site with advertising revenue.
• Services: SEO audit, content creation, and link building.
• Duration: 12 months

The campaign began with extensive keyword research to identify relevant opportunities. Understanding the personal finance niche is highly competitive and attempts to capture top rankings for competitive keywords would be difficult for a new site, Page One Power’s strategy team looked to capture prime opportunities involving SERPs with poor results — results where ranking pages were thin, didn’t address the topic well, or buried the important information.

These queries had low competition but clear search interest, and aligned with Fiscal Tiger’s goals. Furthermore, the best opportunities included a large pool of associated long-tail keywords, which added up to a significant amount of potential search traffic.

498% INCREASE IN ORGANIC TRAFFIC

Page One Power developed a comprehensive SEO strategy to help Fiscal Tiger compete in a crowded niche. The combination of keyword-focused and link-focused content drove tremendous organic growth for the entire domain, a plan for active link acquisition accelerated growth, and on-site optimizations maximized the results.

ACHIEVED TOP 5 AND SNIPPET RANKINGS FOR IMPORTANT KEYWORD (~4,000 MONTHLY ORGANIC VISITS)

Page One Power created a page explaining an issue that is critical to Fiscal Tiger's primary audience. At the time of writing, this page ranks in the top 5 results (and in the featured snippet) for it's related query. This strategy of creating hyper-focused content that best answered granular queries (and the long-tail variations associated with them) grew Fiscal Tiger’s rankings and organic traffic, often without any external links directly to the ranking page. Individually, these opportunities didn’t bring in massive amounts of traffic, but each page contributed to overall growth, and over time these “small” opportunities added up.

450 NEW PAGES CREATED AND 600 RELEVANT BACKLINKS SECURED

To sustain rankings and establish credibility for Fiscal Tiger, Page One Power crafted various types of content — from granular, keyword-focused pages designed for specific audiences to large, authoritative resource pages that were best-in-class and could be promoted to other websites as a valuable asset for their audiences.

Through manual outreach, Page One Power promoted these various assets for relevant backlinks. Sustaining this process MoM throughout the course of the campaign earned 600 fresh, relevant links to Fiscal Tiger's domain.